The Brief

To create a connection and inspire digital artists through an Online Digital Exhibition that allows artists and creatives under the brief of ‘unreal living’ to experience other work through a new lens

The Insight

Online Exhibitions are dry and lack emotional feeling or wonder. Through unexpected UX and dynamic interaction, we can create an exhibition that stands the test of time.

The Output

A collective of 3D Artists showcasing their work in an online experience that is impactful and memorable, and can be shared around the world with a tap or a click. This is Unreal Living 2024.

A digital virtual collection.

In the last decade, art consumption has transformed entirely. Connectivity has brought about a borderless economy, with infinite audiences globally. Working with different artists and collaborators, 'Unreal Living' is an online exhibition, showcasing surreal, 3D forms and motion.

Unreal living, an interpretation of life in any form

Our artist's brief consisted of two words: unreal, living. Their responses and interpretations saw powerful and unique manifestations that offered our project a diverse set of perspectives.

Exclusive Access

Creating a premium and authentic journey that could be accessed and enjoyed from home was crucial to our goal of the exhibition.

To further the moments of magic and intrigue, visitors were provided with a unique code to access, ensuring Unreal Living is an event, not just an experience.

Immersive
Device

Creating an immersive experience on all devices so users can browse and view the different exhibitors wherever and whenever they like.

Through motion and dynamic coding, the users feel like they are traversing through a physical space whilst using gyros to make the experience more interactive

Guests could enjoy the show on any device

It was important that the experience was flexible and adaptive to different visitors and their viewing preferences. This meant making the experience work on any device no matter the size or restraints. '

A curated and
focused experience

Artist profiles were an important element of the Unreal Living exhibition experience. These profile pages allowed us to spotlight creators and showcase their work independently as well as a collective.

A curated and
focused experience

Adaptive Search

Making the user experience as simple and immersive as possible by adding an adaptive visual search that allows users to enter keywords to search and browse through the exhibition.

Credits

Credits go to all visual artists involved with this exhibition,
I created, managed and launched this event, handling
all the UX and Experience design, along with the branding itself.